Axe Body Spray
Released July, 2002
The Pros:Inexpensive as a cologne. A lot of variety in scents. Widely available.
The Cons:Overpowering smell. Kids are overusing it at school. Smells cheap.
Axe is a deodorant body spray from Unilever that is famous for its attention grabbing advertisements that have introduced the two phrases "The Axe Effect" and "Bam Chica Wah Wah". The body spray released in North America in 2002, but has been available around the world since 1974 when it was introduced in South Africa under the Ego brand.
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With its aggressive advertising campaign Unilever has made Axe the best selling body spray in the world.
In the United States there are 14 fragrances available with Unilever stating they have a goal of introducing one new fragrance a year. Limited Edition scents are also periodically released that are only in restricted quantities. Around the world there are dozens of different scents though it's unknown how many are common with one another and are simply named differently.
- SD Alcohol 40B (Alcohol Denat) - also known as ALCOHOL DENATURED, linked to birth defects and premature births
- Butane - possible cancer link
- Hydrofluorocarbon 152A
- Fragrance - details are unspecified
- Isopropyl Myristate
Axe is entirely synthetic and contains no natural ingredients.
User Reviews (33)
A lot of variety in scents
Kids are overusing it at school
annoying commercials / media campaign
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